So excited to announce that we will be carrying a small selection of apparel, gifts & nursery decor at our Beach Haven location this Spring/Summer season! Since our first season was a success, it's important to figure out new ways to make our second season even better. We constantly had super cute kids coming in with their moms and shoppers on the hunt for baby gifts so it just made sense to add on this teeny category to so they could get in on the fun. 

When ALU Brooklyn opened two years ago, the shop was stocked with a large selection of kid's merchandise. In fact, the shop was originally going to be primarily a children's store with a small selection of gifts and paper goods. The women's clothing category was a last minute decision but wound up taking over which has been a great move - but returning back to kids one day was something I always wanted to work back in. Since the LBI shop has more room and a specific audience that may response really well to it, it's time to give it a try!

Since Spring is basically around the corner, we're taking the winter months to really soak up inspiration and nail down a super cute opening assortment that weaves into our other merchandise effortlessly. Stay tuned! For now, enjoy some of the inspiration we've been pinning..

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