The main season may be over but you still have the rest of the year to show your love for your favorite NJ happy place! Last season we began the tradition of designing and producing our own LBI apparel for shoppers to enjoy and take home as stylish seaside souvenirs.

It's a well known tradition on the island that every summer you get a new LBI sweatshirt or t-shirt to add to your collection. Many people have had this tradition going since they were babies. It's fun to see people find their ALU version to take home for that year. It's something that we hope to grow even further since customers have been responding well to them.

Designing and manufacturing 2017's collection is on my super long list to tackle during the off season. But while we wait, the online shop is now stocked with all of 2016's LBI / NJ apparel in case you didn't scoop one up in store. Also an addition to 2016's collection? LITTLE ONES! Onesies, toddler tees..too cute. We have zero sweatshirts left though so take note for next year: get 'em while you can. Shop now by clicking here.

 I Love LBI Long Sleeve T-Shirt - $39